Behavioural brand and growth strategist
Most strategists follow the rulebook. I listen to the market.
I find out why people would buy from you, and make sure more of them do. Thirty years of reading markets and people, for brands like Swarovski, Grander Wasser, Life Junkie World and Lenka Lutonska, with behavioural psychology as the thread.
The quiz takes 3 minutes. The call costs you nothing but a coffee break.
Why growth stalls
When a business stalls, it's almost always leaking in one of three places.
The wiring
How you were taught to think about money, selling and being seen. Old rules running new decisions.
“I know what to do. I just don't do it.”
The systems
Leads, offers, pricing, follow-up. The machinery that turns attention into income, or quietly doesn't.
“I'm busy all day, and the numbers don't move.”
The foundation
Vision, values, purpose, your why and your audience. The Big Five everything else stands on.
“I can't explain in one sentence why people should choose me.”
Work with me
Three steps. Start wherever you are.
The free call
20 minutes, just you and me. We find your biggest leak and whether I'm the right person to fix it. No pitch deck, no pressure.
The Leap Session
One week, one to one. Three things you'll have that you don't have today:
- Your foundation on one page: the Big Five
- Your numbers and your price, sharpened
- Your next three moves, in order, with deadlines
The retainer
For brands built for legacy. Strategy and execution at the same time, with me and, where needed, my team. No handover, no “here's the deck, good luck”. By application.
For teams and leaders
A brand that doesn't believe in itself can't market itself.
Applied behavioural science for leadership teams and corporates: workshops, keynotes and longer engagements, in English and German.
What the market says
Don't take my word for it.
She came in asking for a website refresh. Two years later, she had a brand her market couldn't ignore. The brief changed from “fix what's visible” to “find what's true”.
Proof, not theory
I've been building rooms people want to be in for three decades.
From the stage to global brands, from 200+ podcast episodes to classrooms across Tirol: the method is the same one I use for clients. My latest room is QG House, a community for women who are done talking themselves out of their own lives. Theory's cute. I live in the trenches.
30
seats at the next QG House Founding Night. 19 November, Innsbruck. Will you take one?
About Sashka
From the stage to the boardroom to the classroom.
that's me, mid-sentenceSashka Regina Hanna builds brands people talk about, and communities that buy. Thirty years across performance arts, advertising, luxury, wellness and tech taught her one thing: people don't buy what you sell, they buy what it says about them.
Where I give back
Mentor to the next generation of founders.
Mentor for young changemakers building solutions to real-world problems.
Six years as a trainer in schools across Austria, with AustrianStartups and IFTE.
Mentor for women founders and leaders in the Female Factor community.
Good to know
Questions, answered.
Who is this for?
For people who are good at what they do and want it to sell: the passion project you haven't taken seriously yet, the business you're building next to your job, the leap into self-employment, or the established company that wants to scale or pivot. And for leadership teams who want their brand to believe in itself.
How is this different from hiring a marketing consultant?
A marketing consultant optimises what exists. I find out what's actually causing the problem first, then we decide what gets optimised, rebuilt or dropped. The tools come after the truth, not before it.
What happens in the free call?
Twenty minutes, just the two of us. You tell me where you're stuck, I ask the questions nobody else is asking, and you leave with your biggest leak named. If the Leap makes sense, I'll tell you. If it doesn't, I'll tell you that too.
I already have a marketing team. Why would I need this?
Because your team executes the strategy it's been given. I question the strategy itself. Your team can't have that conversation objectively. That's not a criticism; it's just how proximity works.
Do you work in German?
Yes. The Leap Session, the quiz and the workshops are all available in English and German.
Keep thinking with me
Podcast, newsletter and the book.
Making Sense of the Chaos
200+ episodes on what's shifting in business, behaviour and markets. No fluff.
Listen on Spotify →Humanized Marketing
My newsletter on the gaps nobody's naming yet, in markets and in leadership.
Read on Substack →
Soul'd Out
For the founder who suspects the vision she's living isn't quite hers. Not a formula. An excavation.
Read a sample →Still scrolling? That's what we call a buying signal.