About & the team
BrandSashka is my heart-work.
I love working with my clients and my team. I love working with students and scholars. I love being a podcaster and speaker and hosting global events. And I love being alive in this time, fulfilling my mission and vision.
My story
Performing started young
Ballet at five, then modern, jazz and hip hop, then drama for stage and TV. Performing is my essence: I love connecting with an audience on a heart, soul and mind level. I've never stopped; now I integrate it with business and brand building. Hence the 'edutainer'.
Marketing and advertising in South Africa
I loved studying, and I loved the world of marketing and advertising. Creativity is my highest value, and there's something exhilarating about jumping between strategy and creativity: taking something intangible and making it tangible and actionable.
How it started
Pregnant with my third child, I registered my own business. My why: to prove to my ex-luxury-brand employer that they'd lost a good employee, and to be more than 'just' a mom. What unfolded was a whole different story.
Psychology, NLP, neuroscience and the spiritual world
After my management position at a luxury brand was split between six people, I left out of boredom and bad leadership, and pursued psychology to understand how minds work and personalities form. I integrated it all into marketing, business and brand building. Today I share it as a lecturer at FH Kufstein and Salzburg, and as a trainer with the Youth Entrepreneurship Week and Moonshot Pirates.
How NUDGE™ was born
All those cookie-cutter frameworks weren't working. They were so generic, and I wanted to break free of being just another number. Then, working with thousands of people over the years, I saw it again and again: they didn't want to be generic either. So I built my own way, the NUDGE™ Behavioural Design System, where psychology, creativity and strategy meet, and every brand is built around the human behind it.
Summarised
Existentialism, behaviour, personality, spirituality, science and growth marketing.
And how they influence vocation (intra- and entrepreneurship), ego and relationships.
- Business and brand strategist for creative visionaries
- Creator and founder of the NUDGE™ Behavioural Design System
- Lecturer for organisational psychology and growth marketing, FH Kufstein and Salzburg
- Author of Soul'd Out: Your Guide to Finding Your Life Purpose
- Podcast host, Future Forward Hub, and event host
- Trainer for the Youth Entrepreneurship Week (AustrianStartups)
- Mentor for The Female Factor and Moonshot Pirates
- Award-winning entertainer: actress, singer and dancer
- Award-winning international speaker, the performing strategist
- Dancess® instructor, with classes through The QG House
Vision
A world where creative people stop shrinking to fit in, and build the brands, businesses and lives they were born for. Wealth that lasts for generations, built on knowing who you are.
Mission
To build visionary brands beyond the obvious.
Born in South Africa, at home in Europe. You'll find Sashka wherever something creative, adventurous and spontaneous is happening, and in her downtime: action and spy films, travelling, socialising, teaching Dancess® classes through The QG House, and pushing her own envelope.
As seen in
Meet the team